Carolina PR : Experience : Transportation

Carolina Public Relations is a leader in providing communications services to the transportation industry. Experience in numerous industry sectors extends to both the manufacturing side as well as the service end of the industry. Selected clients include:

Rosco, Inc., Jamaica, N.Y.
Provide media relations, advertising, web development and marketing support to this nearly 100-year-old automotive industry supplier.

Freightliner LLC, Portland, Oregon
Wide range of internal and external communications services to Freightliner LLC and its North American subsidiaries, including Freightliner Trucks, American LaFrance, Thomas Built Buses, and Freightliner Custom Chassis Corporation.

For nearly a decade, Freightliner has turned to Carolina Public Relations for services as diverse as community relations for the company's manufacturing plants in North and South Carolina, employee communications programs, media relations (state and national business media/trade publications), special events, web communications, trade show support and corporate public affairs support.

DaimlerChrysler Commercial Buses North America, Greensboro, N.C.
Marketing communications program to introduce newly created business unit to the North American commercial bus market. Created image campaign and corporate identity to position the leadership strengths of the new organization that encompasses three bus brands. Campaign includes ongoing publicity program, trade show promotions, industry advertising, direct mail and other efforts.

Thomas Built Buses, High Point, N.C.
Corporate communications services to support the nation's leading school bus manufacturer. Media relations (state and national business/trade publications), web communications, special events, product marketing communications and community relations to support corporate initiatives and strategy.

Thomas Dennis Co., Greensboro, N.C.
Marketing communications to support this commercial bus manufacturer in establishing its presence and products in the North American market.

Orion Bus Industries, Mississauga, Ontario
Corporate and product advertising to support marketing strategy of this heavy-duty transit bus manufacturer.

Setra of North America
Multi-faceted marketing communication program to support this luxury motorcoach manufacturer in executing its North American growth strategy and the national introduction of a new motorcoach and support services.

N.C. Road Bonds Referendum
N.C. Citizens for Business & Industry, Raleigh, N.C.
The firm developed the public relations strategy and implemented the media relations campaign to support passage of the largest road bond package in state history.

South Carolina Department of Transportation, Columbia, S.C.
Carolina Public Relations worked with the S.C. DOT to promote Amtrak passenger rail service from Charlotte, N.C., to Columbia, S.C.

North Carolina Department of Transportation, Raleigh, N.C.
Public relations counsel and media relations to support a regional travel survey to be used in developing new transportation planning models for a five-county area. Carolina Public Relations worked in conjunction with the Louis Berger Group engineering firm.

Promoted the demonstration of a light rail passenger train for commuter service between Charlotte, N.C., and surrounding suburbs.

Transportation and Roads
The firm has built understanding of diverse public transportation issues, including airport expansion for the Airport Authority in Myrtle Beach, S.C., road construction public information in Greenville County, S.C., and capital improvement projects in a variety of jurisdictions.

Myrtle Beach Jetport, Myrtle Beach, S.C.
Carolina Public Relations developed and executed a marketing plan to support the opening of a new terminal at this regional airport.