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To learn more about our work and the results we've achieved with our clients, we've provided a selection of recent projects in various industries. U.S. Trust Turns to CarolinaPR to Help Promote State Wealth Management Practice Since 1999, CarolinaPR has managed media relations for U.S. Trust's North Carolina offices, located in Greensboro, Charlotte and Raleigh, strategically positioning the company with state-wide media outlets as the premiere leader in wealth management practices. CarolinaPR first worked with U.S. Trust on a branding campaign following the acquisition of the financial institution (formerly N.C. Trust) by U.S. Trust Company of New York. CarolinaPR worked to place profiles of key staff members in targeted business/banking publications and arranged for U.S. Trust's Carolina leadership to serve as resources in banking/investment trend stories. CarolinaPR has worked annually since that time to generate media attention regionally for the company's annual Affluent American Study. The study looks at the demographics and attitudes of the country's wealthiest top one percent -- U.S. Trust's target demographic. CarolinaPR has successfully placed stories with the regional media on this fascinating look at the rich. The agency has worked on a variety of special projects with U.S. Trust, including the launch of U.S. Trust's Conversations with Greatness -- Pivotal People, Pivotal Moments speaker series. |
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